"Filhos da Terra  is an authorial project, the realization of a desire: to document and show Brazil who the Brazilian people are, as are their celebrations and celebrations. In this sense, the set of photographs that brings us Eraldo Peres is added to a A strong lineage of interpreters who seek our identity in the field of culture, more than that, in a traditional culture that would have been formed from three races, the indigenous, the Portuguese and the African. The liberality of customs and the scarcity of white women Would be the origin of all the gradations of color, of the physiognomic variety observable in the mulattoes, in the Mamelukes, in the cafuzos, and in other ethnic mixtures. In sum, the historical process would have crystallized in the phenomenon of mestiçagem, which is evident not only in faces but also In the culture that these people hold.


Angélica Madeira

Coordinator Of the

Sons of the Earth Project


Filhos da Terra: scripts to enter Brazil deep


      Southeast, South, Midwest, North and Northeast. Each of the five regions could be independent countries. But not. In Brazil, we are one. We are a continent. With our variations of climate, nature and typography. With our different customs, ways and clothes. We are Brazilians in diversity and culture.

    The more than 20 years of Eraldo Peres' cultural research around the theme have now become an ethno-photographic research and documentation project, presenting the ethnic diversity and cultural plurality of various regions of Brazil: Filhos da Terra - Diversity and Culture.

| ​Convention for the Safeguarding of the Intangible Cultural Heritage

     Throughout this period, the Eraldo research is supported by a letter from Unesco (BRA / REP / 05-0863 / 2010), which stresses that "the merit of the initiative and the affinity between Its purposes and some principles adopted by Unesco, such as the preservation of memory and the valuation of intangible heritage, lead us to grant institutional support ... ", legitimizing its contribution to the preservation of Brazilian cultural heritage.

      Among the considerations cited by Unesco for approval of the Convention for the Safeguarding of Intangible Cultural Heritage in 2003/2005, we highlight the following:

  • The importance of intangible cultural heritage as a source of cultural diversity and guarantee of sustainable development, as outlined in the UNESCO Recommendation on the Safeguarding of Traditional and Popular Culture of 1989, as well as the 2001 UNESCO Universal Declaration on Cultural Diversity, And the Istanbul Declaration of 2002, endorsed by the Third Round Table of Ministers of Culture;

  • The need for awareness, especially among the new generations, of the importance of intangible cultural heritage and its safeguard; and

  • The invaluable function that fulfills intangible cultural heritage as a factor of approximation, interchange and understanding among human beings.


| Brazilian Plan of Culture

     The project is also recognized as a channel for the National Plan of Culture of Brazil (PNC) Goals, presented during the III National Conference on Culture (2013) by the Ministry of Culture, which establish guidelines and actions in the 2010-2020 period for the development of culture In all national territory.

    PNC Goal 4 - National policy for the protection and appreciation of the knowledge and expressions of popular and traditional cultures implanted (p. 30 PNC) is the guiding principle of the whole project since it is placed as a contribution to the valorization of feeling Of Brazilian identity and national culture. Introducing the Brazilian people through the perspective of their manifestations and cultural diversity, exploring the themes of popular festivals, their masters, groups and territories.

   Another principle that guides Filhos da Terra project is Cartography. The division in Cultural Routes of research and documentation establishes a dialogue with PNC's Goal 3 - "Cartography of the diversity of cultural expressions throughout the Brazilian territory". (P.28 PNC)


       Cartography is to draw scripts on a map, a principle of method that makes small fragments of units that now connect or now separate. Identify relevant parties and celebrations in different points of the country, covering an extension that goes from the Amazon to the Pampas, from the Atlantic Coast to the Pantanal, in the extreme west, showing its bond with the land, with the work and with the sacred, base of all Traditional folk festivals.

(Angélica Madeira)

| Cultural Diffusion and Interchange

      The results of the field research and project documentation are presented and made available through the digital environment (website and social networks), the research notebooks and the blog with the travel notes. And still by means of book and photographic exhibition that will be edited to the end of the research.

     This set of cultural products responds to PNC's Goal 25 - "Increase by 70% in activities of cultural diffusion in national and international exchange" (page 78 PNC), by offering the population access to themes of Brazilian popular culture, arts visual and photographic aspects, in their artistic, educational and socio-cultural aspects, providing a network of groups, artists and masters of Brazilian popular culture, both nationally and internationally.

| Challenges

    In a continental country, with great distances and expressive ethnic diversity and cultural manifestations, the research, documentation and edition of publications that allow access to information is a great challenge.

     Unesco recognizes that the processes of globalization and social transformation, while creating conditions conducive to a renewed dialogue among communities, also generate, in the same way as intolerance, serious risks of deterioration, disappearance and destruction of the Immaterial cultural heritage, due in particular to the lack of means to safeguard it.

      In this way, the realization of the project Filhos da Terra - Diversity and Culture represents possibilities of answers to these challenges, offering a set of cultural products, through visual narratives (ethnography) that offer references and emotions about the cultural diversity of several regions of the Country, contributing significantly to a greater visibility and consequent appreciation of Brazilian culture, as well as to strengthening the feelings of identity and Brazilianness.


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Projeto Finalista



IPHAN - 2019

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Fotografia brasileira, diversidade cultural, eraldo peres
fotografia, photography, brasil, brazil, eraldo peres, cultura popular, etnofotografia, diversidade
fotografia, photography, brasil, brazil, eraldo peres, cultura popular, etnofotografia, diversidade
fotografia, photography, brasil, brazil, eraldo peres, cultura popular, etnofotografia, diversidade

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